Link Building is the process by which you get incoming links to a website. A Link Building campaign is initiated to get incoming links to a website from other websites. The whole purpose behind link building or link development is to improve the link popularity of a website, or to improve the number of incoming links to a website.
Project Analysis
The first step for any link building campaign is to do a thorough project analysis. This includes the following:
Review of the website content
Review of current position on Search Engines
Review of Competitor websites targets for the link
Analysis of back links to competitor websites(link:// "www.adsonsearches.com")
Identifying the number of links required for the website
These steps help us identify the current position of the website and what we need to do in order to compete on the Search Engines. Statistics and figures collected in this step of the link building process also help to serve as a benchmark to compare the website progress later on.
Research and Preparation
The second step of our process involves Keyword Research, preparation of Anchor Texts and compile a list of web directories, which we will use to carry out the link building campaign.
Keyword Research
Anchor Text creation
Finding web directories for submission
Links Development
Once we complete our research and preparation, we are ready to start the Links Development process.
General Web Directory Submissions
Niche Web Directory Submissions
Submission to Social Media and Bookmark Sites: Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata. Sites such digg, del.icio.us, stumble upon, squidoo, furl etc. are some well know social bookmarking sites. These sites help in creating backlinks to the client website.
Blogs: Create free blogs at wordpress or blogspot with content related to the website and put the website links in the blog which results in backlinks to the client site.
Blogs Comments: We can make comments on the blogs related to the client website and put website link in each comment we post. Register with clint domain name to post comment. Ex- If wipro is our client then register as wipro with blogs to post comment.
Forum posts: This is a very important means of link building. Before putting link on the post first try to make 5-6 general post in other threads without any link then put the client link along with comment in the relevant thread.
Reporting & Monitoring
At a regular interval we needs to check the incoming links and compile a report of the links collected for our client websites and update them about it.
Monday, October 25, 2010
Wednesday, October 13, 2010
Why brands not sure of social marketing’s value
Social media gets a lot of discussion and even a lot of participation from marketers, but in most cases budgets remain low. One reason for the reluctance to invest more is the old problem of ROI. While some marketers have created successful social media campaigns that they feel they can measure and determine a benefit from, many have still not solved the social success equation.
A September 2010 survey by Econsultancy, sponsored by digital marketing agency bigmouthmedia, found nearly half of companies worldwide still said “the jury is out” on the value of social media for their firm. This group still felt they were not able to measure the return on their social media investment—even to put a value on it relative to their other marketing activities.
Other research has also shown analytics and ROI are the single biggest problem in the way of social efforts.
Econsultancy’s report also suggested integration with many other marketing channels was lacking. While the vast majority of companies had managed to integrate email and social media, search engine optimization was the only other marketing channel that came close in integration efforts. This could be because social media efforts often naturally help search ones.
Research from several other sources, including eROI and StrongMail, indicates large majorities of email marketers have incorporated social elements in their campaigns, sometimes in sophisticated ways. Other digital marketers must similarly find ways to make social a natural fit with their own marketing channels rather than keeping it siloed for greater effectiveness.
Keep your business ahead of the digital curve. Learn more about becoming an eMarketer Total Access client today.
A September 2010 survey by Econsultancy, sponsored by digital marketing agency bigmouthmedia, found nearly half of companies worldwide still said “the jury is out” on the value of social media for their firm. This group still felt they were not able to measure the return on their social media investment—even to put a value on it relative to their other marketing activities.
Other research has also shown analytics and ROI are the single biggest problem in the way of social efforts.
Econsultancy’s report also suggested integration with many other marketing channels was lacking. While the vast majority of companies had managed to integrate email and social media, search engine optimization was the only other marketing channel that came close in integration efforts. This could be because social media efforts often naturally help search ones.
Research from several other sources, including eROI and StrongMail, indicates large majorities of email marketers have incorporated social elements in their campaigns, sometimes in sophisticated ways. Other digital marketers must similarly find ways to make social a natural fit with their own marketing channels rather than keeping it siloed for greater effectiveness.
Keep your business ahead of the digital curve. Learn more about becoming an eMarketer Total Access client today.
Tuesday, October 12, 2010
Make your Google Search More Prsonal Through Stars
Google has come up with yet another way to personalize search results. Now Google let you “star” search results that you like, just like the star feature in other Google products like Gmail, Reader, and Google News. When you star results you like, you will get them at the top of your results the next time you search a query significant to them.
To star the results, you had to simply click the star marker on any search result or map and the next time you perform a search, that item will appear in a special list right at the top of your results when significant.
Example
If you star your result for favorite seo blog, next time you will see those results right at the top of your next search for.
One of the most important feature of stars is that you don’t have to keep track of them. You don’t even have to remember whether or not you starred something. When you perform a search, you’ll rediscover your starred items right when you need them. You can get your list of starred items in one place and easily organize them because Stars sync with your Google Bookmarks and the Google Toolbar.
To star the results, you had to simply click the star marker on any search result or map and the next time you perform a search, that item will appear in a special list right at the top of your results when significant.
Example
If you star your result for favorite seo blog, next time you will see those results right at the top of your next search for.
One of the most important feature of stars is that you don’t have to keep track of them. You don’t even have to remember whether or not you starred something. When you perform a search, you’ll rediscover your starred items right when you need them. You can get your list of starred items in one place and easily organize them because Stars sync with your Google Bookmarks and the Google Toolbar.
Thursday, October 7, 2010
Best Way to Build Your Backlinks
Even if you manage to get lots of backlinks in a natural way, it is never a bad idea to welcome additional quality inbound links. There are several ways for acquiring backlinks which may be ethical while other ways may be illegitimate and unacceptable and can lead to your site being penalized in the long run. The legitimate ways of getting backlinks include directory submissions, forum posting, linking to other blogs, press releases, etc. Among the unacceptable ways are linking to link farms, buying links in large quantities, getting linked to websites hosting illegal content, linking to other websites that belong to the same person, etc.
To start building backlinks, the first step would be to identify sites from where you can acquire quality backlinks. This can be done with the help of Backlink Builder tool which generates a list of websites on entering keywords. Once you get the list of potential sites where you can post messages, articles, or backlinks to your website, the choice is up to you to visit these sites and start posting your content along with an inbound link to your website in it.
You may have a question about how websites generated by the backink building tool can provide backlinks free of cost. The answer to your question simply lies in the fact that such sites need content for their site. With you posting and feeding them with content without getting paid for it, helps you to get free quality backlinks in return from them. It is like free trading where you offer something required by others for free and get what you want for free. However, this free trading lasts as long as you post your content to sites that are respected and also as long as you do not end up posting fake content.
Below are some of the most successful methods that can be used to build backlinks.
Directory Submission
Getting your site listed in various directories is one of the basic steps that you should start with in your efforts to build backlinks. It may be unlikely to get any significant traffic through directories; however, the idea here is to get backlinks to improve your page ranking.
There are several directories to which your site can be submitted. These can range from general directories, blog directories, SEO friendly directories to non-reciprocal directories (directories that allow you to list your website in their directory even if you do not link back to them). Additionally, it is important that you submit your site to only those directories that have a high page rank.
It is also important to know that listing a site in directories is a time consuming process as it requires you to first find out quality directories to which you want to submit your site. Once this is done, you have to search through the categories and sub categories in these directories to find out the specific category to which your website belongs. Therefore, keeping the time constraint in mind, it is a good idea to hire a professional SEO company that provides directory submission services so that you can save time and concentrate your efforts and resources on your other core business functions.
Forum or Blog Posting and Article Directories
Forum posting and Blog posting is another way of getting quality backlinks to your site because search engines usually index forums as well. Getting backlinks from blogs or forums that are reputed can be very helpful. However, at times there could be a possibility of your post being edited or deleted by the forum administrator if they find that your posting does not adhere to the forum policy. Moreover, there may be times when the administrators may not allow any links in posts until they are totally relevant.
While posting in forums and blogs can be done faster and require lesser efforts, submission of articles to various directories can take a very long time since articles are longer when compared to posts and also involve a though process to write them. However, it would still be worth the time and effort in the long run.
Press Releases and News Announcements
Though this is not a day to day practice to build quality backlinks, it does fetch good results if done the right way. There are several websites out there which publish press releases or news announcements free of cost or may charge a fee. A press release that is well written can boost visitor traffic to your site and also a backlink from a reputed site to your site is a value addition to your entire SEO efforts. However, a press release can be used as a medium only if there is something newsworthy. That is the reason why press releases and news announcements do not factor in as a daily way to build backlinks.
Content Exchange
Content exchange can also be very helpful in getting you quality backlinks. For example, you can provide free RSS feeds to websites that are interested in them. When your RSS feed gets published by the other site, you will get an inbound link to your website. This will also drive a lot of visitor traffic that will visit your website to get more details on the headlines and abstract they read on this other site.
Creating Quality Content
Creating professional and quality content is also very important to get more backlinks to your site. This is because content that is well written is always noticeable and there would be more number of people who would want to link to it.
Leaving Comments
To create awareness and get visibility for your site, you can also leave comments on others blogs. Leaving comments that are appealing to read will always have a good chance of drawing the attention of more people to your site.
Practices to Avoid While Building Backlinks
There are several ways in which links can be built, however, it is important to realize that certain link building ways can ruin your SEO efforts. One such practice to avoid is link exchange, wherein, when you place a link on another website, that website in return will place a backlink to your website. There are a few things to be considered with this concept of link exchanging. First is the ratio between inbound and outbound links. Having more outbound links than inbound links is not good. Second, there could be a possibility of your link partner being a link farm. In this case, your site can get penalized or banned by search engines as link farms are considered as unethical SEO practice.
Additionally, you must also be careful about linking to sites that are suspicious or host illegal content. Though search engines will not penalize you for having backlinks from such websites, since you do not have control over what they link to, linking with such sites can ruin your SEO efforts.
To start building backlinks, the first step would be to identify sites from where you can acquire quality backlinks. This can be done with the help of Backlink Builder tool which generates a list of websites on entering keywords. Once you get the list of potential sites where you can post messages, articles, or backlinks to your website, the choice is up to you to visit these sites and start posting your content along with an inbound link to your website in it.
You may have a question about how websites generated by the backink building tool can provide backlinks free of cost. The answer to your question simply lies in the fact that such sites need content for their site. With you posting and feeding them with content without getting paid for it, helps you to get free quality backlinks in return from them. It is like free trading where you offer something required by others for free and get what you want for free. However, this free trading lasts as long as you post your content to sites that are respected and also as long as you do not end up posting fake content.
Below are some of the most successful methods that can be used to build backlinks.
Directory Submission
Getting your site listed in various directories is one of the basic steps that you should start with in your efforts to build backlinks. It may be unlikely to get any significant traffic through directories; however, the idea here is to get backlinks to improve your page ranking.
There are several directories to which your site can be submitted. These can range from general directories, blog directories, SEO friendly directories to non-reciprocal directories (directories that allow you to list your website in their directory even if you do not link back to them). Additionally, it is important that you submit your site to only those directories that have a high page rank.
It is also important to know that listing a site in directories is a time consuming process as it requires you to first find out quality directories to which you want to submit your site. Once this is done, you have to search through the categories and sub categories in these directories to find out the specific category to which your website belongs. Therefore, keeping the time constraint in mind, it is a good idea to hire a professional SEO company that provides directory submission services so that you can save time and concentrate your efforts and resources on your other core business functions.
Forum or Blog Posting and Article Directories
Forum posting and Blog posting is another way of getting quality backlinks to your site because search engines usually index forums as well. Getting backlinks from blogs or forums that are reputed can be very helpful. However, at times there could be a possibility of your post being edited or deleted by the forum administrator if they find that your posting does not adhere to the forum policy. Moreover, there may be times when the administrators may not allow any links in posts until they are totally relevant.
While posting in forums and blogs can be done faster and require lesser efforts, submission of articles to various directories can take a very long time since articles are longer when compared to posts and also involve a though process to write them. However, it would still be worth the time and effort in the long run.
Press Releases and News Announcements
Though this is not a day to day practice to build quality backlinks, it does fetch good results if done the right way. There are several websites out there which publish press releases or news announcements free of cost or may charge a fee. A press release that is well written can boost visitor traffic to your site and also a backlink from a reputed site to your site is a value addition to your entire SEO efforts. However, a press release can be used as a medium only if there is something newsworthy. That is the reason why press releases and news announcements do not factor in as a daily way to build backlinks.
Content Exchange
Content exchange can also be very helpful in getting you quality backlinks. For example, you can provide free RSS feeds to websites that are interested in them. When your RSS feed gets published by the other site, you will get an inbound link to your website. This will also drive a lot of visitor traffic that will visit your website to get more details on the headlines and abstract they read on this other site.
Creating Quality Content
Creating professional and quality content is also very important to get more backlinks to your site. This is because content that is well written is always noticeable and there would be more number of people who would want to link to it.
Leaving Comments
To create awareness and get visibility for your site, you can also leave comments on others blogs. Leaving comments that are appealing to read will always have a good chance of drawing the attention of more people to your site.
Practices to Avoid While Building Backlinks
There are several ways in which links can be built, however, it is important to realize that certain link building ways can ruin your SEO efforts. One such practice to avoid is link exchange, wherein, when you place a link on another website, that website in return will place a backlink to your website. There are a few things to be considered with this concept of link exchanging. First is the ratio between inbound and outbound links. Having more outbound links than inbound links is not good. Second, there could be a possibility of your link partner being a link farm. In this case, your site can get penalized or banned by search engines as link farms are considered as unethical SEO practice.
Additionally, you must also be careful about linking to sites that are suspicious or host illegal content. Though search engines will not penalize you for having backlinks from such websites, since you do not have control over what they link to, linking with such sites can ruin your SEO efforts.
Monday, October 4, 2010
Coming Shortly: Let Yahoo! Search Entertain You
At Yahoo! we are constantly enhancing the search experience to help you find answers, discover new content, and get things done online. This fall, we’re making one of our most significant updates to Yahoo! Search to provide new experiences on the search results page and across the Yahoo! network.
Today we’re giving you a sneak peek at just a few of the enhancements coming to Yahoo! Search. With more searches than ever for information-rich topics like music, movies, and news, we’ll be launching new, more visually compelling search results that let you discover information and be entertained all on one search result page.
lady gaga rich result
You’ll see new, rich search results for entertainment and news searches:
* Entertainment – The new Yahoo! Search experience for entertainment-related searches will provide richer content results whether you’re searching for movies, music artists, or celebrities by combining images, news articles, videos, tweets, events, and ratings.
* News – The new Yahoo! Search experience for news searches will be more conveniently organized with videos, images, articles, and tweets on a single page so you can immerse yourself in the headlines of your choice and stay in the loop on important updates as they develop.
Also coming this fall, the Trending Now lists on Yahoo.com and across the Yahoo! network will be accompanied by slideshows that feed your curiosity about what’s hot on the web. You’ll be able to browse through pictures from the entire Yahoo! network without ever leaving the search results page.
slideshow example
To see the slideshows, click on a trending term on Yahoo! You’ll then see a search results page featuring a slideshow of the top images related to the term in the center of the page and a list of other trending topics on the left side of the page. By clicking on a topic with the photo icon (like “Sandra Bullock” or “Jerry Seinfeld” in the mock above), you can browse through slideshows of the trending stories we feel are best told through images. You’ll also be able to explore more about the topic within the slideshow by clicking on the related links to the right of each image or the search result listings underneath.
These are just a few of the cool enhancements we’re adding to Yahoo! Search to make it the most relevant search experience for you, for whatever you’re doing online. Stay tuned for more details when we roll out these experiences for you this fall!
Kaushal Kurapati, Senior Director of Product Management, Yahoo! Search
Caroline Tsay, Director of Product Management, Yahoo! Serach
Today we’re giving you a sneak peek at just a few of the enhancements coming to Yahoo! Search. With more searches than ever for information-rich topics like music, movies, and news, we’ll be launching new, more visually compelling search results that let you discover information and be entertained all on one search result page.
lady gaga rich result
You’ll see new, rich search results for entertainment and news searches:
* Entertainment – The new Yahoo! Search experience for entertainment-related searches will provide richer content results whether you’re searching for movies, music artists, or celebrities by combining images, news articles, videos, tweets, events, and ratings.
* News – The new Yahoo! Search experience for news searches will be more conveniently organized with videos, images, articles, and tweets on a single page so you can immerse yourself in the headlines of your choice and stay in the loop on important updates as they develop.
Also coming this fall, the Trending Now lists on Yahoo.com and across the Yahoo! network will be accompanied by slideshows that feed your curiosity about what’s hot on the web. You’ll be able to browse through pictures from the entire Yahoo! network without ever leaving the search results page.
slideshow example
To see the slideshows, click on a trending term on Yahoo! You’ll then see a search results page featuring a slideshow of the top images related to the term in the center of the page and a list of other trending topics on the left side of the page. By clicking on a topic with the photo icon (like “Sandra Bullock” or “Jerry Seinfeld” in the mock above), you can browse through slideshows of the trending stories we feel are best told through images. You’ll also be able to explore more about the topic within the slideshow by clicking on the related links to the right of each image or the search result listings underneath.
These are just a few of the cool enhancements we’re adding to Yahoo! Search to make it the most relevant search experience for you, for whatever you’re doing online. Stay tuned for more details when we roll out these experiences for you this fall!
Kaushal Kurapati, Senior Director of Product Management, Yahoo! Search
Caroline Tsay, Director of Product Management, Yahoo! Serach
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