4 INEVITABLE PROCESS OF LINK BUILDING

Link Building is the process by which you get incoming links to a website. A Link Building campaign is initiated to get incoming links to a website from other websites. The whole purpose behind link building or link development is to improve the link popularity of a website, or to improve the number of incoming links to a website.

Project Analysis


The first step for any link building campaign is to do a thorough project analysis. This includes the following:


Review of the website content
Review of current position on Search Engines
Review of Competitor websites targets for the link
Analysis of back links to competitor websites(link:// "www.adsonsearches.com")
Identifying the number of links required for the website


These steps help us identify the current position of the website and what we need to do in order to compete on the Search Engines. Statistics and figures collected in this step of the link building process also help to serve as a benchmark to compare the website progress later on.


Research and Preparation

The second step of our process involves Keyword Research, preparation of Anchor Texts and compile a list of web directories, which we will use to carry out the link building campaign.

Keyword Research
Anchor Text creation
Finding web directories for submission

Links Development

Once we complete our research and preparation, we are ready to start the Links Development process.

General Web Directory Submissions
Niche Web Directory Submissions

Submission to Social Media and Bookmark Sites: Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata. Sites such digg, del.icio.us, stumble upon, squidoo, furl etc. are some well know social bookmarking sites. These sites help in creating backlinks to the client website.

Blogs: Create free blogs at wordpress or blogspot with content related to the website and put the website links in the blog which results in backlinks to the client site.

Blogs Comments: We can make comments on the blogs related to the client website and put website link in each comment we post. Register with clint domain name to post comment. Ex- If wipro is our client then register as wipro with blogs to post comment.

Forum posts: This is a very important means of link building. Before putting link on the post first try to make 5-6 general post in other threads without any link then put the client link along with comment in the relevant thread.

Reporting & Monitoring

At a regular interval we needs to check the incoming links and compile a report of the links collected for our client websites and update them about it.