eWhisper posted some insider info about YSM over at WMW, but the thread requires a membership. So go to his site for read about it for free.
A quick summary is that they are planning on doing a massive overhaul of their existing system that has not changed in years.
Here are the main things that will change:
* Account structure will be like that of google.
* Bidding will be more like google, mainly in that it will be performance based, using CTR data.
* They will also be adding a bunch of tools like that of MSN Labs.
* They are also supposed to add geotargeting which would be a huge step, since now you can only target by country, and to do so you need an account per country!
* The other nice thing is that they say they will leave bidding open, meaning you can see what your competitors are paying.
This is great and should be helpful to anyone using the system, especially those trying to exploit it (c:
Now if they would only kill some partner relationships like the douchebags who run searchnut.com. Thanks for 30x the traffic of yahoo itself!
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