Monday, August 23, 2010

Ten ways to determine if you have social influence

You follow 100K people and they all follow you back.

You follow 100K people and 200K follow you back (this person has more influence than the previous).

You have a low (follower/followee) ratio because you un-follow the majority of the people who you previously followed.

You go to the local grocery store and a random person shouts “Hey, I know you! I follow you on Twitter and RT everything you share”.

You have a personal Facebook Fan Page (it doesn’t matter how many people like you either. The mere fact that you have one is all that matters).

Your twitter CTR is 38% on all the links you share about YOU.
Others randomly RT YOUR Klout score (keyword – RT)

You get invited to speak at every social media conference (even if you have to pay for your own travel, you still have influence).

You check in to a random location on Foursquare and it turns into a Tweetup in honor of YOU!

You get your profile image on Fast Company; you Tweet it, it gets RT’d … and the cycle continues.

In case you didn’t get it, I am being completely facetious with this post. I personally think that anyone who considers themselves to have “real influence” just because they have a certain amount of followers or fans is a complete joke. My opinion only.

There are only 3 things that I care about having influence over; my family (and friends), my co-workers and my clients in that order. Everything else is irrelevant.

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