Fea­si­ble way to dis­trib­ute a social game-Viral

No, answered a panel of four game devel­op­ers and pub­lish­ers at the Social Gam­ing Sum­mit in San Fran­cisco which should have been called the “Face­book” gam­ing sum­mit. Every time some­one men­tioned “social” gam­ing, some­one asked the ques­tion, “Are you being social any­where else?” The answer was always no.

That’s because by using viral hooks, the cost to acquire a player through Face­book is essen­tially cost­less. You can still pay to acquire play­ers through Face­book adver­tis­ing. None of the pan­elists dur­ing the ses­sion “Lessons from Lead­ers — Dis­tri­b­u­tion” admit­ted they did. 

Although they did say they were will­ing to try as many real­ized that the viral “hon­ey­moon” of col­lect­ing play­ers goes very quickly soon after launch. Once it starts to set­tle down you have to look at other options, like tra­di­tional mar­ket­ing, to gather more players.