Facebook..they have to accept us to be a fan. And then how do you market to them IF that happens.
Local TV/Cable seems to be losing viewers to their online storage of old episodes or like HULU.com….No local ads there to buy…….
Newspaper…..Rapidly losing readership and the young don’t even bother at all.
Radio…..As a Ford store…I know how many people are tuning into Satellite Radio and extending their subscription.
Yes, third party advertise on Cars.com…autotrader..etc (yet I am using MY financed inventory to build their brick and mortar site and they keep raising their prices and offering “CONQUEST sponsorships so dealers can eat each other on their web site”…..Not interested in helping play that game long term.
So, as a middle age woman trying to figure out Social Media and spending money on the Internet…confuses me..
Not sure how to control dollars on Google…where to go to determine the legal laws, etc. I definitely, see more and more people shopping and making inquiries on our web-based marketing and scheduling online for their service appointments.
Where do you think a local car dealer should be addressing their social –web base marketing efforts. How to reach those young professionals that don’t use local media?
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